the anxiety files

creative direction, graphic design, & brand identity

OVERVIEW

A set of card decks incorporating routine, reflection, balance, and consistency into one stress relieving system. My user group was college students, young adults working freelance, and anyone else under a tight time schedule while also struggling with stress and anxiety.

This is why the cards have a time aspect to them, there is an option for a five minute, 10 minute, 30 minute, and 45+ minute in each time.

The decks themselves are categorized based on things that are proven to help mitigate anxiety for a lot of people, as methods for anxiety reliefs are not universal and are specific to the individual. This is why some of the cards have write-ins, so that it can be as tailored to each user’s needs as possible.

Spring 2025
Boulder, Colorado

WHY?

I created The Anxiety Files to acknowledge how extremely intense and debilitating anxiety can be for some of us. I wanted to approach it in a light-hearted, optimistic way, offering people an alternative to the countless apps, websites, journals, and even medications that have been created in hopes of aiding peoples anxiety.

I really want to send the message to others who struggle with anxiety, that, “you are not alone”. This project is really personal to me, because it’s based on my own journey with anxiety, and incorporates some of the things I wish I had been told when I was struggling the most.

While the main goal of my project was to help aid anxiety for as many people as possible I also wanted to create a bit of a social commentary, similar to some of the exhibits I saw abroad in Scandinavia questioning societal expectations and the consequences of invalidating mental health. As women, we are constantly told in one way or another that what we’re doing is “not enough”, inevitably leading to the dooming feeling that you yourself are not enough as an individual and probably never will be with the way new expectations keep piling up on top of us, many of which aren’t even in our control. To me at least, this feels like a never-ending, metaphorical to-do list, and it is exhausting. It is always on my mind, and this is why I decided it would be a perfect topic to tackle for my Capstone project. I think it sums up my four years at Boulder very well, digging into the more unseen side of anxiety and juggling it as a busy college student. I also find it fitting, because I started out in the psychology major my freshman year here before transferring into environmental design, and tend to always be drawn to projects that relate to mental health. 

RESEARCH

Anxiety disorders are actually the most common mental health condition globally, with an estimated 301 million people worldwide who live with it everyday (World Health Organization, 2022). Such a high statistic is surprising given society’s painfully low urgency to address it; Anxiety is not talked about enough as a serious mental health issue. 

BRAINSTORMING & IDEATION

When originally deciding what to do for my Capstone, as it was a “value-based” project,  I defined my values as balance and self-care, which are two things I constantly struggle with as a full time college-student and design major. Anxiety is a huge obstacle for me in all aspects of my life, but it especially shows up here.

As I began my research, I started to realize that all of the precedents I was picking were all revolving around societal standards, and impossible-feeling pressures put in place for me by members of society who should have control over my life yet they do in the form of Anxiety. Many of the approaches I wanted to pursue questioned societal expectations and exposed me to other people who may not struggle as much with anxiety about how much these can wear on you and attack your confidence and even physical health, which is something either people don’t realize or just don’t acknowledge/ talk about. 

Part of what made me want to focus my project around anxiety is the lack of awareness around it. It’s crazy to me that to some people, the term anxiety only goes as far as, say, the accelerated heart rate they might feel right before a difficult exam, or the adrenaline race before a race, or something more along the lines of social anxiety, such as public speaking– at the time of this project it went so far beyond that for me.

DESIGN PROCESS

Here are some of my precedents; I was inspired by social commentary exhibits I saw abroad like the Shop of Basic Needs by Tero Puha (left). A lot of other inspiration entailed forms of graphic design that are almost romanticizing mental health in a way that makes the topic more approachable, some by SDH Paints (right).

Based on these precedents, I created a vision board to set the tone for my project….

I decided to approach my mental health graphics by hand-sketching, which were later turned into vectors.

HOW IT WORKS

Each category is centered around topics known to help many people mitigate their anxiety. Pull a card from the appropriate deck whenever you’re feeling heightened anxiety.

Here’s a little overview of each deck…

Another big part of the process was designing the actual box to carry all the card decks…

IMPACT

I know that there are people who must feel anxiety to the extent I do, but because of the way it is downplayed in our society, I always end up feeling pretty alone in it. I wanted to do something to change that, and that is the main goal of The Anxiety Files.

I hope to keep developing this project post-grad, and ultimately turn it into a community of people who struggle with anxiety. Ideally, it could become a support system for many people who are all using the cards on the side. The two of these together, I believe, would be so beneficial in aiding anxiety universally; This is something that could work for everyone, and is accessible to everyone as well. The key, as I learned in several of the books I recommend in the cards, is consistency. It’s all about giving 1% each day, growing each day, and making that commitment to help change something that may be controlling your life as it did mine.